Since the whole world’s been going PCP-laced bananas over this whole Lexus hoverboard video, we figured we’d call Lexus U.S. PR chief Moe Durand for comment.
“This is Maurice.”
“Hey! It’s Davey Johnson from Car and Driver.”
“Are you talkin’ about the hoverboard?”
“Yeah, how’d you know?”
“Everybody else on the planet is. Can I call you right back at this number?”
When Durand got back to us, after a day of dealing with folks who assumed Lexus was planning to actually sell a hoverboard, he informed us that it’s part of the Toyota division’s new global ad campaign, entitled “Amazing in Motion,” and that the clip causing all the buzz is teaser for a spot that’s due to air in August.
He also confirmed that hoverboard is indeed legit and uses liquid-nitrogen-cooled magnets—as God, Violent J and Shaggy 2 Dope intended. Seriously, you just know Juggalos are freaking out hard right now. The board—which was ginned up by some crafty European maglev engineers hired by Lexus—requires a ferrous surface below it to operate, so it’s safe to assume the concrete in the clip has a layer of iron/steel beneath.
So no, Lexus isn’t going to sell you a hoverboard. But they’re happy to use a hoverboard to sell you a car.
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