Tuesday 28 April 2015

Ferdinand Piëch Is “The Greatest Living Product Guy” Says Bob Lutz

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April 28, 2015 at 11:11 am by | Photography by Stan Honda + AFP/Getty Images

Lutz on Piech: "The greatest living product guy"


Is Ferdinand Piëch a man that Bob Lutz would have liked to work for? No, says the former General Motors executive in his signature, no-BS manner. He calles Piëch “the autocrat’s autocrat,” but then explains that when you set aside the man’s “personal idiosyncrasies,” it is impossible to argue with his brilliance as a product genius with no tolerance for mediocrity.

It’s all in an exit interview that Lutz did with journalist David Kiley for Popular Mechanics in 2010 after he retired from GM:



You can watch the full interview over at Popular Mechanics.

This story originally appeared on roadandtrack.com.


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