You’re thinking that this is a car for hipsters, aren’t you? If so, you could be right. Lynk is explicitly making cars designed to appeal to commitment-phobic millennials. The brand’s core team in Sweden is the youngest in the industry; the average age of employees is just 34, and more than 50 percent are women. The target demographic, the company reckons, is less possessive than older buyers, so the plan is to offer a range of sharing options including, ultimately, even the ability for nominal owners to rent out their cars to offset some of the monthly cost. Choice will be limited, with generous standard equipment and no option packages, and the stated aim is to offer six to eight variants of each model, a total that includes exterior colors. In China, the four available specifications are called Clear Lite, Hyper Pro, Inter Pro, and Louder Pro, which sound more like the members of a sci-fi music collective than an automotive range. There’s a plan, too, to offer free connectivity and a lifetime warranty on all Lynk models.
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