Tesla has more than a half-million $1000 reservations for the $35,000-to-$55,000 Model 3 that’s starting to roll off the Fremont line. To speed the process, Musk skipped the prototype tooling stage—where the assembly hardware gets tested prior to vehicle production—and ordered the final equipment and started building. As Tesla tries to quintuple its yearly output, it’ll be facing “production hell,” as Musk describes it, to reach its goal of 500,000 vehicles in 2018. That’s more than the plant has ever made annually in its 55-year history, and Tesla plans to double that quota in 2020.
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