The internet worked up a bit of a lather this week after a leak that allegedly revealed the pricing of the 2018 Jeep Wrangler JL went—as old people say when they’re trying to sound relevant—viral. While we can’t comment on the validity of said leaks, we have something better: the official numbers.
The two-door JL lineup starts with the comparatively spartan Sport trim, which includes the 3.6-liter Pentastar engine, six-speed manual transmission, a Dana 30 axle in front and Dana 35 in the rear (both with 3.45:1 gears), shift-on-the-fly part-time four-wheel-drive, manual windows and locks, and 17-inch steel wheels wearing 245/75 Michelin LTX MS2 or Bridgestone Dueler H/T tires, for a base MSRP of $28,190, which represents an increase of $3100 over the 2017 Wrangler JK Sport. The 2018 Wrangler JL Sport S builds on that solid foundation, adding power windows and locks, air conditioning, power heated mirrors, keyless entry, 17-inch aluminum wheels, and more for $31,390.
The rough-and-ready 2018 Rubicon ups the ante in the off-road-capability department by swapping in a pair of Dana 44 axles front and rear with 4.10:1 gears and electronic lockers, electronically controlled front sway-bar disconnects, an upgraded transfer case, Rock Rail sliders, specific 17-inch aluminum wheels with 255/75R-17 BFGoodrich KO2 all-terrain tires, and additional minor convenience and styling features for a reasonable—considering the rugged hardware—$38,190.
The story with the four-door 2018 Wrangler JL (Jeep has dumped the Unlimited designation for the JL) is largely the same for trim, running gear, and feature content but with the addition of the four-door-only Sahara trim wedged between the Sport S and Rubicon. Base MSRP for the Wrangler JL four-door Sport is $31,690, and the four-door Sport S is priced at $34,890. The Sahara trim identifies itself with a body-color insert on the fender flares, tubular side steps, Sahara-specific 18-inch polished and painted aluminum wheels with 255/70 Bridgestone Dueler H/T, Bridgestone Dueler A/T, or Goodyear Wrangler Adventurer tires. There are also model-specific grille accents and headlamp rings, automatic headlamps, and other minor niceties, all for a base MSRP of $38,540. Of particular note: Only the Sahara will be available with a Selec-Trac full-time transfer case for buyers who prefer “set it and forget it” operation of their four-wheel-drive systems. The four-door Rubicon includes the same upgrades as its two-door brother and comes in with a base MSRP of $41,690.
While this is a good start, it only covers the base MSRPs for models equipped with V-6 Pentastar engine. Jeep is known for giving buyers options, and a buyer can add thousands of dollars of specified equipment and Mopar and Jeep Performance Parts with a few strokes of the pen. Not to mention the turbocharged 2.0-liter eTorque hybrid powertrain and what it may add to the bottom line. Jeep has not yet released option pricing. Maybe that’ll leak soon and set off a new round of internet fever.
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