Friday, 1 December 2017

Bad Flip: Ford Sues John Cena for Reselling His New Ford GT

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Back in October, we learned professional wrestler John Cena had taken delivery of a new 2017 Ford GT. If you’re familiar with Ford GT sales, you’ll know that any applicant chosen by Ford must sign a contract saying the buyer won’t resell the car for at least 24 months. Well, Cena sold his, and now, Ford is suing him.

In a lawsuit filed yesterday, Ford Motor Company alleges Cena broke the contract and flipped his few-weeks old GT—which carries an MSRP north of $450,000—for a large profit.

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“Mr. Cena has unfairly made a large profit from the unauthorized resale flip of the vehicle, and Ford has suffered additional damages and losses, including, but not limited to, loss of brand value, ambassador activity, and customer goodwill due to the improper sale,” claimed Ford in the suit.

According to the lawsuit, Ford reached out to Cena and confirmed with the wrestler that he had in fact sold the car to liquidate cash to pay for other expenses.

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“I completely understand and as stated am willing to work with Ford to make it right. My sincerest apologies,” Cena said.



According to Road & Track‘s legal expert, Steve Lehto, this lawsuit isn’t shocking.

“The case looks cut and dried,” Lehto told R&T. “The contract he signed with Ford is straightforward and enforceable.

“Most people who are unfamiliar with contracts like that don’t think they’ll hold up, but they will. A judge would say, ‘If you didn’t like the terms, you shouldn’t have signed it.’ After all, Ford’s got buyers lined up around the block for those cars. Those buyers are happy to sign to get those cars.”

This story originally appeared on Road & Track.

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