"BJP should also come across as a diverse party. People from all strata of society should feel that we have a representative in this vase of flowers," Modi said at a function to launch the BJP's first membership drive post its emphatic win in the 2014 general elections.
"The poor and illiterate should also feel that we are a part of this party. The organization should be expanded in such a manner that it is representative of all and can fulfill the dreams of all," he said.
He added: "People from all sections of society should feel they have a representative in BJP. Our country is full of diversities, BJP should also be visible as a party with diversities."
Modi said that the membership drive should serve as an example globally.
The prime minister became the first member of the BJP in this membership drive, which will last till Match 31.
"By giving me this opportunity, on Saturday the BJP has honoured me. To be a member of such a party is also a matter of pride," he said.
PM Shri @narendramodi becomes the first member of new technology enabled membership campaign. #BJPMembership http://ift.tt/1ugIpWl
— BJP (@BJP4India) November 1, 2014
Modi said the BJP is one of the world's most important organizations and could even be a subject of study.
"The BJP is one of the most important organizations in the world. Yet we have never positioned it like that. To be a member of BJP is to live the disciplined life it demands... every member of BJP is a representative of the people," he added.
This October 31, 2014 photo shows boats decorated with cutouts of BJP's election symbol lotus at the Marine Drive in Mumbai. The BJP on Saturday kicked off its membership drive with a target to increase its strength four-fold. (PTI Photo)
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