Not everyone is cut out for public speaking. People who are good at it make it look easy, but if you’re not a natural, the stress can be debilitating. Now put someone from the latter category on live national TV next to the World Series MVP. Things may not go as originally scripted. Such was the case for Chevy sales and marketing regional zone manager Rikk Wilde, who got the call to present San Francisco Giants pitcher Madison Bumgarner with the customary postgame Free Car Award after he helped his team seal the Game 7 World Series victory.
It didn’t go exactly well:
“Class-winning and leading, uh, technology and stuff . . .” is not the most ringing endorsement for the new Chevy Colorado, and the Internet was instantly all over Wilde’s nerve-wracked delivery. #ChevyGuy became a global trending topic, and every Chris Farley joke ever ensued.
READ MORE: 10 things we learned driving the 2015 Chevrolet Colorado
But here’s the thing: Wilde’s postgame linguistic adventure is now national news itself. Everyone knows that the Colorado has “class-leading technology and stuff” today.
So, make all the Chris Farley jokes you want. Yes, the presentation was a train wreck, but GM could have spent a trillion marketing dollars and would never have generated this much publicity and social-media juice for its new truck.
Somehow, poor Rikk Wilde comes away from this looking like the world’s most unlikely Roy Hobbs.
Think I’m wrong? I give you this:
Truck yeah the 2015 #ChevyColorado has awesome #TechnologyAndStuff! You know you want a truck: http://t.co/0NcEoDRSUZ http://ift.tt/13l9sEg
— Chevy Trucks (@ChevyTrucks) October 30, 2014
This story originally appeared on roadandtrack.com.
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