Thursday, 30 November 2017

The Obsession Deepens: Nissan Debuts Seven Star Wars–Themed Show Cars

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Nissan unveiled six Star Wars-themed show vehicles at the Los Angeles Auto Show in celebration of the brand’s ongoing collaboration with Lucasfilm for Star Wars: The Last Jedi.

Many hard-core Star Wars fans enjoy dressing up as their favorite characters in a pastime known as “cosplay.” They have a kindred spirit in Nissan, which is pretty obsessed with the sci-fi franchise. The company already has placed a Rogue in a Star Wars–inspired movie scene for a TV ad, launched a Star Wars–themed Rogue special edition, and put an X-Wing fighter costume on the Rogue earlier this year. For the Los Angeles auto show, more Nissan models got to join the fun as the brand trotted out seven vehicles decked out in full Star Wars regalia.

This time, the concepts were dreamed up by the team from Lucasfilm, an outgrowth of the studio’s marketing partnership with the Japanese automaker. The otherworldly Nissans include this 2018 Nissan Rogue, billed as Poe Dameron’s X-Wing with BB-8:

a 2018 Rogue Sport called the A-Wing:

a 2018 Altima named the Special Forces TIE Fighter:

and a 2018 Titan named the AT-M6:

The group was rounded out by no fewer than three 2018 Maxima sedans. This one is named Kylo Ren:

This one is Kylo Ren’s TIE Silencer:

and, finally, this one is Captain Phasma.

We might have tapped the GT-R or maybe the Armada for this project, but that’s just us.

Besides their appearances at various auto shows, the AT-M6 Titan, Kylo Ren’s TIE Silencer Maxima, and Poe Dameron’s X-Wing with BB-8 Rogue also appear in Nissan’s in-dealership augmented-reality app, which lets shoppers see virtual demonstrations of vehicle technologies on a tablet as seen below.

Will any of the concepts realize their maker’s true dream: an on-screen appearance in a Star Wars film? We’ll have to wait until the premiere of Star Wars: The Last Jedi, on December 15, to find out.

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