The business writers at Bloomberg must either be bored or listening to hip-hop while they monitor their stock terminals, else we’d never have known that rappers and pop music artists mention Rolls-Royce more often than any other car brand. (That’s rapper Fat Joe with a Wraith, above.)
That’s the result, Bloomberg reported, of a lyric analysis of 280 songs that charted the top 20 positions of the Billboard Hot 100 between May 2014 and May 2017. Rolls-Royce was called out in 11 songs, followed by Ferrari in nine and Porsche in another seven. Chevrolet was a more popular car brand to rap and sing about than Lamborghini, Bentley, Mercedes-Benz, or Cadillac, which may indicate a strong influence from country artists creeping onto the pop charts.
This shouldn’t come as any surprise; luxury and exotic cars remain a vital part of hip-hop music videos. Drugs, Bloomberg found, were also popular cultural references in pop songs that also mentioned cars. Because today’s musical culture doesn’t just involve Amber Rose licking Future’s face as he blows marijuana smoke in her face while driving a Bentley Continental GT. It also involves college kids screaming “Percocet, Molly, Percocet” at the top of their lungs at a Future live concert sponsored by Mercedes-Benz. That’s the chorus of his song, which probably sounds better from inside a Rolls-Royce.
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