In a 1985 episode of Miami Vice, Martin Ferrero’s linguistically innovative Izzy Moreno exclaims, “This party is color-cooperated!” Thanks to the fine folks at Ram, American farmers a world away from the glitz of South Florida can make a similar proclamation, courtesy of these new Harvest Edition trucks.
Designed specifically with the agricultural market in mind, the 2018 Harvest Editions are available across the Ram line. Depending on a farmer’s needs, he or she can nab a 1500, 2500, or 3500 in any box length, powertrain, and cab configuration, and if said farmer’s equipment comes from Case IH or New Holland, the truck will be painted to match. John Deere fans will have to stick to the touch-up rattle cans available at the hardware store. Why Case IH Red and New Holland Blue? Because CNH Industrial, the parent of both brands, is financially controlled by the Agnelli family and counts none other than FCA supremo Sergio Marchionne as its chairman. Synergies!
The Harvest Edition Ram 1500s ride one inch higher and wear more aggressive on-/off-road tires to help them navigate fields and rutted dirt roads. The Heavy Duty 2500 and 3500 models also get the tire upgrade and add a cargo-view camera, the better to make sure that the pile of parsnips isn’t doing anything untoward back there. All four-by-four models are equipped with skid plates and tow hooks, while all trucks come with a standard spray-in bedliner, tubular side steps, a fold-out bumper step, mud flaps, rubber floor mats, and heated seats for those crisp Iowa mornings. Techwise, the Harvest Editions come standard with a Uconnect 4C 8.4-inch touchscreen system with navigation, 4G wireless hotspot capability, and Apple CarPlay and Android Auto functionality.
Because looking good on the way to market is a priority, the Harvest editions come standard with a chrome grille with “wave mesh” inserts as well as chrome bumpers, mirrors, and door handles. The 1500s sport 17-inch chrome wheels, while the 2500 and 3500 trucks roll on 18-inch polished aluminum. Fender flares and the upper fascia can be painted body color or silver, and if you’re not part of the CNH faithful, fear not, as the Harvest Editions are also available in Bright White or Brilliant Black.
The Harvest Edition 1500 starts at $41,305, while the Heavy Duty models begin at $47,630. They’ll begin to roll onto farms shortly, as Ram claims that sales will begin in the third quarter of this year. Time to dust off the Neil Young vinyl and get to work, folks. Autumn’s just around the bend.
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