The new 2018 Kia Rio will continue its reign as one of America’s least expensive cars. With a starting price that’s actually $265 cheaper than its predecessor, the redesigned Rio limbos under the $15,000 bar. The Rio sedan starts at a bargain-basement $14,795, while the hatchback version is $300 dearer.
Both of those low, low prices are for the LX trim level, which certainly fits the definition of a stripper. It does without power windows, cruise control, or even a center console, although it does include a USB port, steering-wheel audio controls, and satellite radio. We also appreciate that the base LX comes standard with a six-speed manual transmission mated to its 1.6-liter four-cylinder engine; a six-speed automatic is a $1090 option.
The next trim level on the Rio’s ladder is the S, which comes standard with the automatic and costs $16,995 for the sedan and $17,295 for the hatch. It adds several body-color exterior trim pieces, a center console, a backup camera, an additional USB port, cruise control, power windows, keyless entry, and Bluetooth. The top-spec Rio EX, at $19,295 for the sedan and $19,595 for the hatch, brings on the whole shebang, including 15-inch wheels, fog lights, a 7.0-inch touchscreen with Apple CarPlay and Android Auto, and automated emergency braking. The single option offered for the EX is a $500 Launch Edition package that includes leather seats with red and brown accents.
Kia is not straying too far from its value-packed roots with its smallest offering, since these prices undercut the starting prices of its closest competitors such as the $17,065 Honda Fit and the $16,845 Toyota Yaris iA. These bargain-price subcompacts arrive at dealerships next month, so start saving now—or don’t.
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