In the earliest years, this magazine hewed so tightly to the interests of sports-car owners that it was called Sports Cars Illustrated. Appropriately, most of the advertisements featured in these pages were for brand-new sports cars, ways to modify your sports car, what to wear in your sports car, how to maintain your sports car, and the little race car to buy/build if you demanded even more thrills than your sports car could provide.
Here we present a collection of some of our favorite ads that featured in the pages of SCI from our first issue in 1955 through 1959. Many of the best ones ran on the back cover or on the inside of the front cover, taking advantage of the rare chance to utilize color in the printing process. Jaguar, Porsche, and Triumph had such consistently strong efforts that we struggled to narrow it down to just two ads from each maker, and, as they are today, hair loss, humor, muscles, and the thrill of motoring were common themes. Enjoy this stroll through the postwar sports-car scene. Note: You can click or tap the ads to enlarge.
Porsche – July 1955
Chrysler 300 – August 1955
Austin-Healey 100 – September 1955
Vibra Brush – September 1955
Home Gym Co. – September 1955
Sunbeam Rapier – June 1956
Citroën DS19 – July 1956
Sports Cars Illustrated – September 1956
Porsche 1600 coupe – October 1956
READ MORE: Our Original 1956 Porsche 1600 Speedster Road Test
Devin Fibreglass Body – November 1956
Virginia International Raceway – February 1957
READ MORE: Lightning Lap 2014: We Attack VIR with 25 of the Year’s Hottest Performance Cars
Motoralls – March 1957
Ed Iskenderian Racing Camshafts – April 1957
READ MORE: What I’d Do Differently: Ed Iskenderian
MGA – September 1957
READ MORE: Our Original 1957 MGA Road Test
Jaguar XK150 – October 1957
READ MORE: Our Original 1955 Jaguar XK140 Road Test
Castrol Oil – November 1957
MG Mitten – December 1957
Mercedes-Benz 300SL Roadster – January 1958
READ MORE: Our Original 1956 Mercedes-Benz 300SL Gullwing Road Test
Diners’ Club credit card – February 1958
Chevrolet Corvette – March 1958
READ MORE: Our Original 1958 Chevrolet Corvette Road Test
Panhard Dyna – March 1958
Plymouth Golden Commando V-8 – April 1958
Volvo PV444 – May 1958
Michelin – May 1958
SEE MORE: Vintage Michelin Ads
Triumph 4-door Sedan (TR10) – July 1958
Judson Superchargers – August 1958
Fiat – August 1958
Kearfott Rally Computer – October 1958
Transporter Sports Car Trailer – October 1958
Exide Batteries – November 1958
Škoda 440 – November 1958
Abarth Free-Exhaust System – December 1958
Lancia – April 1959
Triumph TR3 – May 1959
READ MORE: Our Original 1958 Triumph TR3 Road Test
Mercedes-Benz – May 1959
Goodyear – June 1959
Toyota Toyopet – June 1959
NSU Prinz – June 1959
DKW 3=6 – July 1959
Lotus Elite – September 1959
Jaguar 3.4 Sedan – September 1959
Peugeot 403 – October 1959
Chevrolet Corvair – December 1959
Simca Elysee – December 1959
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