If Genesis wants to be taken seriously as a competitor to established luxury brands such as Bentley and Rolls-Royce, it’s off to the right start by creating a less-than-tasteful-looking special edition (and by putting out a press release that uses the word “bespoke” while comparing the car to a tailor-made suit). In this case, it’s the flagship G90 sedan that’s getting the exclusive treatment—nothing says new money like a new-brand luxury car decked out in flashy look-at-me decor. The G90 Special Edition is done up in a questionable two-tone color scheme that makes us think of of those forgotten Maybach models from the mid-2000s, the 57 and the 62.
The car was initially shown in three different two-tone setups: a dark brown/matte gray combo, a seemingly Fifty Shades of Grey–inspired light gray/silver gray, and the pictured dark-blue-over-white getup, which is meant to conjure up images of a yacht on the ocean. The interior also gets a few model-exclusive touches, including special stitching for the seats and a set of floor mats said to be “intricately crafted.”
At this point, the G90 Special Edition is just a design concept, but Genesis says it’s considering putting these looks into production, given supposedly positive response when the car was displayed at the Vanity Fair Oscar party. So, if nothing else, perhaps Genesis can fill the two-tone-luxury-sedan niche and convince some A- or B-list celebrities to plunk down some cash for the high-end VIP-exclusive G90 of their dreams.
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