On Super Bowl Sunday in 2015, 45 people died in drunk driving crashes—nearly half of all traffic fatalities that day—according to the National Highway Traffic Safety Administration. To help prevent drunk driving after the Super Bowl this year, Tostitos created this Party Safe bag that features an alcohol sensor that is able to detect any trace of alcohol on your breath. Before you blow into the sensor, the bag is plain black, but if alcohol is detected, the bag lights up with a red steering wheel and a code for a $50 Uber ride alongside a message that reads “Don’t drink and drive.”
These bags shouldn’t be confused with Breathalyzers or other sophisticated systems that can tell you whether or not you’ve had too much to drink; they simply detect if you’ve had any alcohol at all (which shouldn’t be too hard to figure out on your own, you know?).
However, the police department in Lawrence, Kansas, made an excellent point on Twitter about these bags.
If you have to blow into a Tostitos bag to know if you're intoxicated, for the love of all that is holy, DO NOT DRIVE https://t.co/gnTcIIL7Oj
— Lawrence Police (@LawrenceKS_PD) January 26, 2017
Which is almost a moot point, since these bags won’t actually be sold in stores. However, Tostitos partnered with Mothers against Drunk Driving (MADD) to provide $10 off Uber rides on Super Bowl Sunday to anyone who buys a bag of Tostitos. All you have to do is plug in the last five digits of the bar code on the bag into Promotions in the Uber app, and you’ll get $10 off your ride on Sunday, February 5.
While this discount can be used by both new and existing Uber customers, it’s limited to the first 25,000 people who use the codes.
“Our goal is to remove 25,000 cars from the roads that Sunday evening,” said Jennifer Saenz, Frito-Lay chief marketing officer. “We wanted to make sure that as people were celebrating, they were also partying responsibly,” Saenz told USA Today.
This story originally appeared on Delish.
from Car and Driver BlogCar and Driver Blog http://ift.tt/2kCvdb8
via IFTTT
0 comments:
Post a Comment