Tuesday 31 January 2017

Final Rolls-Royce Phantom Sails into the Velvet Blue Yonder

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2017-Rolls-Royce-Phantom-Final-MKVII-PLACEMENT

The seventh-generation Rolls-Royce Phantom has sailed off into history. After a life that has spanned the entire length of LeBron James’s NBA career and seen newborn babies age into their teenage years, the ultimate Rolls-Royce limo is finally ready for retirement. The craftsmen in Goodwood gave the final Phantom a nautical theme, which is only appropriate for a vehicle that the company considers the grandest luxury land yacht of them all.

The final Phantom is customized to recapture the grandeur of an ocean liner from the 1930s. The interior features multiple shades of Powder Blue leather embroidered to convey the motion of the open sea. The lambswool carpets were cut to mimic a wake, and the wooden dash is precisely inlayed with a landscape of a ship powering past a mountainous coast backlit by a sunset. Expanding on the motif, the clocks were designed to look like ocean liner radio clocks, complete with a rotating bezel up front that displays all 24 time zones. Blue Velvet paint covers the exterior, while pinstripes along the beltline and on the tires complete  the nautical look.

2017 Rolls Royce Phantom Final MKVII

The Phantom has been the foundation for the brand’s rebirth after its 1998 purchase by BMW. It has had multiple iterations and special editions throughout its long life. Since its debut in 2003, the Phantom was offered in extended-wheelbase, coupe, and drophead coupe variations. A refresh in 2012 gave the stately V-12 sedan a slightly updated look.

Rolls-Royce may be sending the Phantom to the graveyard, but it has future plans in mind. In addition to the upcoming Project Cullinan SUV, the company has already announced that a future Phantom is in the works. With the Wraith and Dawn covering the coupe and convertible-coupe segments, the next Phantom is expected to be offered solely in sedan form. It also will use an all-new aluminum architecture, and is due to appear in 2018.

2017-Rolls-Royce-Phantom-Final-MKVII-REEL


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