A Renault Alliance screams away from the Christmas tree at a drag strip. A wood-sided AMC Eagle wagon brings a bit of elegance to the surf spot with its wire wheel covers. A Renault Fuego revs to a mind-shattering 4000 rpm. A Jeep pickup carries a big white box marked RUSH the way only a Jeep pickup can. It’s all to the pulsing drum-synthesizer beat and get-up-and-move vocals of the Pointer Sisters’ “I’m So Excited.” It doesn’t get much more ’80s than this.
This two-minute clip has no voice-over—the better to let almost the entire circa-1985 AMC/Jeep/Renault lineup speak for itself. We’re guessing it’s a rah-rah piece used at a dealer meeting or perhaps sent to dealerships (on VHS and Beta, we presume) to get salespeople pumped. The Pointer Sisters have that effect on people.
What’s awesome is how many different models are on display. Clearly, Renault is being pushed hard. The Alliance convertible is the glamour machine of the lineup and features prominently—a yuppie couple with identically feathered blond hair enjoys the thrill of open-air motoring, while a trio of dancers gets down in front of a trio of convertibles, their outfits color-matched to the cars. But there are more obscure models: the Renault Sportwagon, an AMC Eagle sedan, a turbo-diesel Jeep Cherokee—how many members of the sprawling, Franco-American lineup can you identify?
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