It seems Porsche finally got fed up with people pronouncing its name incorrectly.
The German automaker took the time to upload a little explainer video just yesterday to its YouTube channel, the description for which reads, “Have you ever wondered about the right way to pronounce Porsche? Or do you know someone who pronounces it in a wrong way? Be sure to let them know about this video.”
While Porsche isn’t outright saying it, we’re pretty sure it’s talking mostly about Americans. While the company can correct as many people as it likes, we have a feeling most folks will fall back into old habits.
A version of this story originally appeared at Road & Track.
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