Wednesday, 2 November 2016

Ringbrothers’ Madam V ’48 Cad: Old and New in a Blender

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Ringbrothers-Madam-V-PLACEMENT

Ringbrothers, a Wisconsin hot-rod shop founded by Jim and Mike Ring, has a reputation for standing the SEMA show on its ear with their stunningly designed and meticulous crafted creations. For SEMA’s 50th anniversary, the brothers brought the Madam V, a generational mashup of old and new Cadillac that is a dream fulfilled for all those people who say, “Why don’t they build ’em like that anymore?”

Four cars were put into a blender to make the Madam V, starting with two 1948 Cadillac sedanette fastbacks and two modern Caddys, a used 2015 ATS-V and a brand-new 2016 ATS-V. All the cars were supplied by Madam V’s owner and patron, North Dakota car dealer Wes Rydell, who is no stranger to the hot-rod show circuit. Rydell has won both of hot rodding’s most prestigious awards: the Ridler and America’s Most Beautiful Roadster.

Rydell wanted a car that would look like a ’48 but come across as a production car, a real “what if” if Cadillac mass produced such a retromobile. Hence, the Rings kept as much of the modern cars as possible, stripping down the unibody of the 2016 car and adding 14 inches to the wheelbase but preserving much of the wiring and fuel system so as not to disturb the car’s highly interconnected electrical system. The stock ATS-V interior went into the car largely intact, with its infotainment screen, rearview camera, and rain-sensing wipers. There’s even modern furry synthetic trunk carpet in back.

Ringbrothers Madam V

Under the handmade carbon-fiber hood, which bears the chevron-shaped duct of a stock ATS-V and took 600 hours to fabricate, is a stock 3.6-liter twin-turbo V-6 making 464 horsepower. It’s paired with an eight-speed automatic transmission. The amount of production black plastic and anonymous Torx fasteners holding things together make it look fresh from a modern Detroit assembly line.

The basic shape of the ’48 Cadillac is largely preserved, though the A- and B-pillars look suspiciously thick, as if the builders were trying to make the car pass a modern federal rollover test. The front end ditches the original chrome Cadillac grille in favor of something closer to the modern ATS-V’s mesh grille. It’s the only major misstep in the build. With that grille, the front end loses its vintage Cadillac grace and looks more like that of a ’55 Chevy.

Although it’s designed to look production, the Madam V is a one of one—one of many one-of-one vehicles at the 2016 SEMA show.

Ringbrothers-Madam-V-REEL

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