"BJP in the past few days has been giving few advertisements personally attacking me. They attacked me and my children, I kept quiet because Anna used to say that if someone personally attacks you, you should have the strength to bear it. But today they have crossed their limit," he told reporters.
"They have called the entire community 'updravi'. BJP's fight is with me, whatever they have to say they should say it against me, they should not attack the entire Aggarwal community," he said.
The BJP advertisement targets Kejriwal for threatening to disrupt the Republic Day parade last year while complaining this year that he was not been invited for the event.
"Desh ke karodon log gantantra divas ko rashtriya parv mante hain, us par garv karte hain (The country's crores of people consider Republic Day as a national festival and feel proud about it). Aur apka updravi gotra isme vyavdhan dalne ko taiyar tha (And your trouble maker community was ready to disrupt it).
"This is unacceptable and they should apologise from the entire community. We will complain to EC that BJP has stooped down to racial attacks. Delhi's people do not like this abusive politics," Kejriwal said.
The AAP chief also called a meeting of top party leaders at his residence to deliberate on the issue.
AAP leader Ashutosh came down heavily on the BJP, saying people will teach the saffron party a lesson in the upcoming Delhi Assembly elections.
"BJP stooped another low. Now it has attacked Kejriwal's GOTRA in today's advertisement. People belonging to his GOTRA will teach BJP Lesson (sic)," he said on micro-blogging site on Twitter.
Kejriwal has often described himself as a "baniya" to reach out to traders' community, which have traditionally supported BJP.
The Aam Aadmi Party (AAP) last week also took a swipe at the BJP for its newspaper advertisement in which Anna Hazare's sketch was shown with a garland, asking the saffron party whether it had had "killed" the veteran anti-corruption crusader.
AAP leaders Kumar Viswas and Yogendra Yadav also slammed BJP for the controversial advertisement.
"I am sure public will give an appropriate answer to this personalised attack by BJP on February 7. Now that they are targeting him by attacking his gotra, it only shows that they have the same mentality as Sakshi Maharaj and the so called Sadhvi," Viswas told reporters.
Yogendra Yadav pointed out that EC should have seen the advertisement before it went to print.
"As per the rules, EC has to approve any advertisement before it goes to print. We will ask the EC if they had seen the advertisement," he said.
"I feel if BJP will give one such low-grade advertisement every day and one interview of Kiran Bedi live on TV, half of our campaigning job will be done. The remaining half we will complete by telling people about our plan of action for reducing electricity, water tariffs and dealing with other issues. So, I am in a way thankful to them.
"There was lot of hue and cry when Arvind Kejriwal had called himself a 'baniya'. I want to see what will be the reaction to this advertisement now," added Yadav.
Meanwhile, BJP defended itself saying that the Aam Aadmi Party takes offence to everything other than their own actions.
"AAP takes offence to everything except their own acts. You look at whether it was Republic Day parade which they wanted to disrupt, whether it was Mr Bharti, whether it was Ashutosh seeking to come into our office, whether media, judiciary, executive or legislature, they have problems with everything except their own actions," BJP leader Nalin Kohli told reporters.
"If they contemplate or introspect about their own actions, perhaps, they may become a more responsible party," he added.
BJP spokesperson GVL Narsimha Rao said, "AAP is stooping low in electoral politics. Having claimed it is an idealistic party, you have seen how Arvind Kejriwal himself tried to invoke his caste. How AAP is now trying to latch on every attempt to communalise and to drag caste into their own electoral calculations."
Congress also hit out at BJP saying the party is trying to divide the society on the basis of caste and community.
"You now have an advertisement by BJP directly dividing the society on basis of caste and community. This is the 'chaal, chehra, charitra' of BJP, its true identity. PM Modi practices eloquent silence," party spokesperson Abhishek Singhvi told reporters.
"1st Singhal, Sakshi, Sadhvi, baliyan, singh (Bihar) coupled with Modi's eloquent silence. Now gotras, caste, community. Is this Modi Devt model? (sic)," he said on Twitter.
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