Palmer admitted much of the company’s ambition for long-term expansion will be borne in large part by Lagonda. “We have a plant that’s capable of producing 14,000 cars divided by two brands,” he said, with the long-term aim for Lagonda to become seen as a separate entity from its sportscar sibling. Those are ambitious targets, but Palmer is convinced that Lagonda will find a ready market, both in Asia where luxury makers are going to be expected to lead the charge into full electrification, and closer to home with the green-tinted super-rich. This is a car aimed squarely at Silicon Valley and the technology’s sector’s Ultra High Net Worth Individuals, buyers who aren’t being drawn to Rolls or Bentley. “These are the people who are already buying the most expensive Tesla with every option box ticked,” said Palmer, “these are people who we don’t see today in the high-luxury segment; they want something different.” The Lagonda Vision concept is certainly that.
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