Monday, 5 February 2018

More Titanium Than Titanium: Ford Announces 2019 Edge Titanium Elite

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2018 Ford Edge Titanium Elite

How does an automaker go beyond Titanum without spilling over into Platinum? Given that titanium features an atomic number of 22 and platinum’s is 78, there seem to be a number of opportunities to plunder the periodic table. To wit, Ford has a new version of the Edge, which is a bit nicer than the Titanium model. It could have opted for the Edge Zinc, Edge Germanium, or even the Silicon Valley–tastic Edge Technetium. Instead, the Blue Oval went with Edge Titanium Elite.

Ford doesn’t currently offer an Edge Platinum—for 2019, the range-topping model is the ST, and the Titanum sits just beneath it in the model range. The powertrain consists of a 250-hp turbocharged 2.0-liter four-cylinder driving the front wheels, with all-wheel drive as an option. While previous Titanium models offered an optional V-6, non-ST Edges will only offer the four-cylinder beginning with the 2019 model year. Elite folks go larger with unique 20-inch wheels, what Ford terms “a more premium rear skid plate,” and full body-color sides.

2017 saw Ford’s best full-year sales for the Edge, and the company’s research shows that more customers are springing for higher-spec trim levels. The Titanium Elite, then, adds a third option between the base Titanium and the full-boat ST. Ford has yet to announce pricing, but the 2018 Sport (which the ST replaces) starts at $41,670, while the Titanium begins at $36,925, and we’d expect Elite pricing to hew closer to the Titanium’s than the Sport’s. You can be sure we’ll be examining that skid plate for additional premiumosity when the Edge Titanium Elite bows at the Chicago auto show.

2018-Ford-Edge-Titanium-Elite-Reel


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