On September 30, Subaru Corporation officially ended the sale and production of its generators, general-purpose engines, and other industrial products. The company has been making engines for use in such products as snowmobiles, agricultural equipment, and all-terrain vehicles, as well as generators and pumps, since 1951, when it first started producing the 540-cc M6 engine. But in the past few years, Subaru has made it known that it plans to focus more on its automotive business.
In May 2014, the global company—then known as Fuji Heavy Industries (FHI)—said enhancing the Subaru brand was one of its primary goals, with investments slated for automotive engineering and product development. Two years later, the company changed its name to Subaru Corporation. Then, last November, the company announced it would be closing its industrial division. The company said ongoing, after-sales service will still be provided by its Industrial Products affiliate.
The word “Subaru” in Japanese means “unite.” Its logo of bright-blue stars is based on the Taurus constellation, the stars of which were called the Pleiades in Greek mythology and said to represent Atlas’s daughters. For the Japanese company, it signifies the original cooperative of five companies that formed FHI in 1953, plus FHI itself, which officially merged those five companies in 1955.
In the United States, Subaru is still a relatively small automotive brand, but the company has been on a successful tear of late. Americans bought a record number of its vehicles for an eighth consecutive year in 2016, and the company is on pace for another record year in 2017.
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