Thursday, 6 April 2017

Mapquest: Volkswagen Opens the Book on 2018 Atlas Pricing

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2018 Volkswagen Atlas

It’s 2017, and that means Volkswagen’s long march to the production Atlas that started with the CrossBlue concept is finally over. This three-row crossover is crucially important to the brand’s bottom line in the United States. The final piece in the puzzle? Just how much cash money it’ll cost to put one—which you’ll invariably name Charles—in the ol’ carport. The answer? $31,425 for the strippiest of strippers, powered by a turbocharged 2.0-liter four driving only the front wheels.

2018 Volkswagen Atlas Weekend Edition

That model, the Atlas TSI S, features 18-inch aluminum wheels, roof rails, LED headlights, a rearview camera, a 6.5-inch touchscreen, Bluetooth connectivity, a USB port, VW’s Car-Net—which offers Apple CarPlay, Android Auto, and MirrorLink connectivity—a six-speaker sound system, and cruise control. Opt for the 3.6-liter V-6–powered S, and the price jumps $1400, while another 1800 smacks adds AWD to the V-6 model. For $34,425, one can splash out for a front-wheel-drive V-6 Atlas S Launch model, which adds a panoramic sunroof, a Homelink garage-door opener, footwell lighting, and satellite radio. The Launch model also upgrades the touchscreen to an 8.0-inch unit. AWD is optional for an additional $1800 here, too.

The Atlas SE adds heated door mirrors, automatic headlights, rain-sensing wipers, a blind-spot monitor with rear-traffic alert, fog lights, keyless entry with push-button start, a leather-wrapped multifunction steering wheel, heated front seats, rear sunshades, and a 10-way power driver’s seat. V-Tex leatherette is the default seat upholstery. As on the Launch S, you get an 8.0-inch screen, but the SE adds two more speakers to the sound system, and the USB-port total jumps to four. Four-cylinder FWD SEs start at $34,515, six-cylinder front-drivers at $35,915, and V-6 AWD Atlas SEs at $37,715. Adding the Technology package to any SE costs $2100 and adds adaptive cruise control, forward-collision warning, and automated emergency braking with pedestrian warning, lane-departure warning, a power liftgate, remote start, three-zone automatic climate control, and an auto-dimming rearview mirror.

2018 Volkswagen Atlas

High-line SELs take the SE with Technology package and add a panoramic sunroof, a foot-operated liftgate, an eight-way power passenger seat, a memory function for the driver’s chair and exterior mirrors, front and rear parking sensors, and a second-row household power outlet. Opt for the six-cylinder and get a tow hitch, too. Four-cylinder/front-drive SELs start at $40,085, the six with the hitch adds $1730 to the total, and AWD on top of either adds $1800. The top-spec SEL Premium is V-6/AWD only and starts at $49,415. For your nearly $50K, you get a 12.3-inch digital display, 20-inch wheels, LED taillights, power-folding mirrors with puddle lights, leather seats with ventilation in the front and heat in the rear, a heated steering wheel, automatic high-beams, and ambient lighting. A 12-speaker, 480-watt Fender audio system is included, as are parking assist and a 360-degree camera.

VW has built most of the add-ons into the packages, but if you’d prefer two second-row captain’s chairs in lieu of the standard bench, for $625, any Atlas from the SE on up can be configured with them. If you’d like black 20-inch wheels, SEL customers can opt for the dark rolling stock for $995, while SEL Premium intenders need only shell out $235 for the pleasure. And finally, an R-Line package is available for $1960; it adds a visual dollop of what the Germans like to call “sportivity” to the proceedings.



Turns out, the Tennessee-built Atlas covers a pretty broad price spread. In S trim, it’s cheaper than the Ford Explorer, the Toyota Highlander, the Hyundai Santa Fe, and the Honda Pilot, but in SEL Premium guise, it’s pricier than everything in the three-row-crossover segment save the Explorer, which tops out at a hefty $54,180. Post-Dieselgate, VW’s U.S. sales fortunes will lean heavily on the Atlas, its late entry into what has turned out to be a most American segment, and the $17,990 gulf between the S and SEL Premium means there’s a price bracket for nearly every segment intender.

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