It’s no secret that new-car buyers are shunning sedans as they instead flock to SUVs and crossovers, and that’s true at Cadillac as well. Unfortunately, the division’s revitalization strategy has relied heavily on traditional four-doors—the redesigned CTS, the ATS, and the CT6—and sales have been weak. Speaking to Reuters, Cadillac chief Johan de Nysschen acknowledged that a “realignment” is in order. And while several familiar nameplates won’t be renewed—including the ATS, the CTS, and the XTS—this isn’t quite the full turn toward crossovers that some are suggesting. Reading between the lines, one sees that Cadillac’s car count drops only from four to three, while the division adds two new crossovers.
In the report, de Nysschen says that the ATS and the CTS won’t live beyond the current-generation cars, which reach the end of the road in 2019. But then he says that a new sedan, the CT5, will appear. With the CT6 matching up roughly with the long-wheelbase version of the BMW 5-series in size, the new CT5 can square off against the 3-series. The report also mentions a new, small luxury sedan to battle the Audi A3, and that small Cadillac effectively steps in for the ATS. (You’ll notice, however, that there’s no A3 coupe, so we wouldn’t expect a Cadillac coupe here, either.) The XTS fades away after 2019, but it’s been pretty clear for a while now that the big front-driver is an outlier in the lineup—even if it’s still the brand’s best-selling sedan.
On the crossover/SUV side, we’ve known for a while that a smaller-than-XT5 model is coming, and that it’s taking the name XT4. A second entry presumably would fill the three-row-crossover niche, which has been empty since the demise of the original SRX. Whether that model will be derived from the CT6 components set or whether it would be spun off the same architecture as the Chevrolet Traverse/GMC Acadia/Buick Enclave is not yet known. What is a sure bet is that Cadillac isn’t going to touch the Escalade, as the big beast is still the division’s major source of profits.
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