Data in 2017 is what minutes were in 2000. There’s never enough. With the rise of streaming video and audio, and the uptick in mobile device addiction use, people are constantly counting on a signal to receive and deliver texts, email, photos, videos, and social media, not to mention eloquently tell auto writers how they got it all wrong in their reviews. For those with capped data plans, Wi-Fi hotspots have become oases, or extensions of their services at home, which is why numerous automakers now offer Wi-Fi–capable vehicles. General Motors has been at the forefront of this push for a few years and is reaffirming its commitment to connectivity by announcing a new $20 monthly service plan that gives OnStar-equipped vehicles unlimited data on AT&T’s 4G LTE network.
This announcement comes not even a year after Chevrolet cut the pricing on all of its in-car hotspot data plans in half. That set monthly rates were dropped to $10 for one gigabyte (GB) of data, $20 for 4 GB, or $40 for 10 GB. Chevy also offered one-time purchases: $5 for one day or 250 MB, and $150 for 20 GB or 12 months.
On March 3, the entire lineup changed, GM spokesman Vijay Iyer told C/D. Now, a $20 monthly unlimited-data plan is available across all GM brands in the United States: Chevrolet, Buick, GMC, and Cadillac. The 1-GB monthly plan for $10 remains, as do the one-time-purchase plans, while the 4-GB and 10-GB plans are phased out. Iyer noted that AT&T might slow down internet speeds once users hit 22 GB within one month’s time, similar to what happens with a regular cellular data plan.
With unlimited data, customers may be inspired to pull over in scenic areas, whip out their electronic devices, and start binge-watching Netflix while looking super cool next to their Silverados and Cruzes. Who knows, maybe the next post you read will be written and uploaded from the middle of nowhere using 4G.
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