Two years ago, Jeep teased us with its Chief SUV concept. Created for the 49th Easter Jeep Safari, the retro Wrangler-based concept bore a distinct resemblance to the classic Cherokee Chief and wore a slick two-tone paint job.
Although the Chief remains a concept, the blue-and-white SUV’s essential style lives on in the new 2017 Jeep Wrangler Chief. Available in one of three colors (including Chief Blue), every Chief includes a white hardtop and white graphics that travel from the bottom of the hood through the tops of the doors. Chief badging on the fenders and a kitschy “4 Wheel Drive” graphic on the rear gate complete the Chief’s throwback look.
Pricing for the Chief starts at $35,540 for the two-door model and $39,340 for the four-door Unlimited. Both come standard with a six-speed manual transmission connected to their 285-hp 3.6-liter V-6 engine, although a five-speed automatic is available for $1400. Although the Chief is currently available at Jeep dealerships, we’re told the brand has plans to formally debut the model at the upcoming New York auto show.
Along with the Chief, Jeep has also added the Smoky Mountain edition to the 2017 Wrangler lineup. Like the Chief, the Smoky Mountain is offered in either two- or four-door form and comes standard with a six-speed manual transmission.
Where the Chief is an ode to nostalgia, though, the Smoky Mountain is styled for modernity. A set of gloss black 18-inch wheels, trim-specific hood graphics, and gloss black accents on the front and rear bumpers, headlights, and the classic seven-slot grille help the special-edition model stand out from the rest of the Wrangler herd. The two-door Wrangler Smoky Mountain starts at $35,440, with the four-door Unlimited model going for $3800 more.
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