Could the iconic, but slow-selling, Dodge Viper be headed for its final off-ramp? That’s the implication buried in the proposed FCA/UAW contract, which has the boisterous muscle car’s Detroit assembly plant shutting down in 2017.
The news about the Conner Avenue facility, where the Viper is largely hand-built, comes from the obsessive Mopar watchers at Allpar. Conner Avenue has been the home of the Viper since its launch in 1992 and also built the Plymouth Prowler.
The Viper went away once before, in 2010, only to return for 2013. Not long after, however, in the fall of 2013, Chrysler was already having to slow production; the company halted production for two months the following spring, to let demand catch up with supply. Then came a $15,000 MSRP haircut, which dropped the base price of the 2015 car from just over $100,000 to closer to $85,000.
For 2016, Dodge rolled out the fearsome, race-ready Viper ACR, which, although awesome, is obviously not a volume proposition. All of which is to say that, while we love the Viper, we would not be surprised if this latest rumor proves to be true. We also suspect, however, that anyone who wants to snag this snake before it slithers into the sunset will have ample opportunity—and, we’d bet, more than one special edition to pick from—between now and 2017.
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