At the confluence of one-percenter narcissism and app fetishism stands the new Bentley “Inspirator,” a miracle of technology that virtually takes by the hand the indecisive rich and helps create for them their ideal megabucks SUV.
Bentley describes the app as “a luxury commissioning experience.” It relieves prospective Bentayga customers of the strain of deciding which exterior and interior colors they like, choosing a wood veneer, and selecting their favorite wheels. It does so by using emotion-recognition software that reads facial expressions to interpret emotional reactions as the customer watches an interactive film. At the end, the program suggests their ideal, custom-designed Bentley, thereby fulfilling the great promise of technology to improve people’s lives.
The Bentayga goes on sale next year, but the app is available for download now from the App Store. The Bentley Inspirator: Inspiring indeed.
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