Why It Matters: It doesn’t, much, in terms of sales volumes. Sedans of all stripes are losing sales to crossovers, and Kia sent only a few hundred units of the K900 to the United States last year in a vain attempt to compete against established $60,000 luxury cars and its own parent company’s Genesis G90, which didn’t receive that much more attention. Rather than follow up with another forgettable design, Kia brought its California studio into the styling mix this time, and the result is quite handsome, although the rear end is so similar to a Mercedes-Benz’s that it looks like it could bolt right onto an S-class. The interior sports an analog clock by fancy Swiss watchmaker Maurice Lacroix, and the LED mood lighting glows in different colors. The new K900 appears more substantial and upscale from every angle.
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