Monday 26 June 2017

Heavier Metal: 2018 Ram Limited Tungsten Editions Add Heft to Prices

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2018 Ram 1500 Limited Tungsten Edition

Remember those Chevrolet commercials in which they dumped a Bobcat full of landscaping blocks into the beds of Silverado and Ford F-150 pickups? The point Chevrolet was trying to make is that steel is harder than aluminum. However, the folks at Ram studied a periodic table of their own. They searched for the elemental antithesis to fragile masculinity, and they found it. Tungsten!

The Tungsten Edition will be an option in the third quarter of this year on Ram 1500, 2500, and 3500 crew-cab and megacab models. Unfortunately, the 2018 Ram Limited Tungsten Edition is just the name of a trim level that will sit atop the already upper-crusty Limited but offers none of that rare, denser-than-lead material that boasts the highest melting point of all metals. Ram Tungsten models are more like Fords that are labeled Platinum—it’s just a way to tell the world the owner dropped more than a few extra nickels on the purchase.

2018 Ram 1500 Limited Tungsten Edition

The Tungsten is distinguished from the more plebeian Ram Limited by a segment-first suede headliner, exclusive white-and-indigo leather not unlike that in the Jeep Grand Cherokee Summit, real wood trim, and body-color exterior components. Standard features on the Limited such as air suspension, a heated steering wheel, heated and ventilated front seats, and Uconnect infotainment with an 8.4-inch touchscreen, plus Apple CarPlay and Android Auto, stick around for the show at the upper level.  The Tungsten’s chrome grille and badging will distinguish owners from those who couldn’t afford the upgrade.

Ram offers the 1500 Tungsten Edition for $56,515, which is a mere $2245 over the 2017 price for the Limited model. Checking off atomic number 74 on the option sheet can be expected to inflate the price of a fully loaded Ram 3500 to somewhere in the $85,000 range. If Fiat Chrysler is able to successfully thwart dealer markups, that would be within $500 of a wheelie-popping 840-hp, nine-second Demon.

2018-Ram-Limited-Tungsten-Edition-REEL


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