Thursday, 4 May 2017

Merchandising! Mercedes-Benz Japan Offers Star Wars–Themed CLAs

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Mercedes-Benz CLA 180 Star Wars Edition

Because Star Wars Day is now an international corporate marketing holiday, Mercedes-Benz has chosen May 4, 2017, to announce a couple of CLAs for the Japan market. Following in the footsteps of Uber’s First Order Stormtrooper Dodge Chargers, the 1:1 scale Hot Wheels creations, and Nissan’s myriadconnections of its coincidentally named Rogue CUV to last year’s Rogue One: A Star Wars Story, the small Benzes add a bit of old-school Lucasian panache in the form of accessories and trim. Which is just how Jawas would spiff up an outdated R5 astromech droid for quick sale.

Available in either Stormtroopertastic Calcite White or Vaderrific Night Black, the CLA180s both feature black interiors. Night Black cars get red stitching and seatbelts to recall Anakin Skywalker’s post-heel-turn lightsaber, while the white automobiles feature a ’70s-esque racing stripe down the center of the seat and white stitching, reminding us that it’s been 40 years since A New Hope.

Mercedes-Benz CLA 180 Star Wars Edition

Accessories include hyperspace-look, logo-emblazoned floor mats; a sunshade featuring Chewie, Luke, Ben, and Han in the cockpit of the Millennium Falcon; puddle lamps that project the Star Wars logo onto the ground, an R2-D2 noisemaker, and a Star Wars 40th Anniversary license plate.



If you happen to want a right-hand-drive CLA with less power than U.S. models but a smidge more Star Wars, Mercedes-Benz Japan will be happy to sell you one for the equivalent of $44,800. Or you could buy a base U.S.-spec C-class and spend the saved thousands on commissioning a wrap to commemorate the destruction of the Death Star. You might see if your dealer can order in those puddle lamps, though. They’re kinda sweet.

Mercedes-Benz-CLA-180-Star-Wars-Edition-REEL


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