Tuesday, 23 May 2017

I’d Buy That for a Dollar! Dodge Announces Challenger SRT Demon Pricing

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2018 Dodge Challenger Demon

It’ll pop a wheelie. It’ll run the quarter-mile in less than 10 seconds. It’s the wildest-ass Mopar since the Plymouth Feather Duster. Or at least since the Breeze Expresso. It’s the car that Automotive News pitched a fit about. It was clearly the automobile that had more tongues wagging at this year’s New York auto show than any other. It is, of course, the 2018 Dodge Challenger SRT Demon, and it’ll run you $86,090. If, however, you’d care to set free the Demon’s full 840 hellhorses and 770 Satan-feet of torque, you’ll be spending $86,091.

2018 Dodge Challenger Demon
The extra buck buys the Demon Crate, which nets a pair of drag-special skinny wheels for the front end, a PCM calibrated for max power on racing gas, an instrument-panel button to recalibrate the fuel map when running said high-test gasoline, a personalized ID badge, a conical air filter, a pair of valve stems, a passenger-mirror block-off plate, a hydraulic floor jack with a carrying bag, a cordless impact wrench and charger, a torque wrench with an extension and a socket, a tire-pressure gauge, a fender cover, and a tool bag. The tools, naturally, all carry Demon badging, and we imagine most will be left in their packaging and sold with the car for collector value. Finally, you get a molded-foam case to carry the front wheels and tools in the car’s trunk when they’re not in use.

Other buck-a-pop options include a front passenger seat with cloth upholstery, a trunk-carpeting kit, and a cloth rear seat or a leather rear seat—probably one of the few times in automotive history the upholstery materials have been offered at price parity. From there, things get more expensive. The Leather Front Seat Group includes two heated/ventilated leather-and-microsuede seats with embossed Demon-head logos, as well as premium floor mats, bright pedals, a heated steering wheel, and a power tilting/telescoping steering column. The package costs $1595. If you’d like to add red seatbelts, that’ll run you $195. Opting for the Comfort Group, another $900 over the leather-seat package ($2495 total), scores an 18-speaker Harman/Kardon sound system boasting 900 watts and a pair of subwoofers. Alternately, for $995, the Comfort Audio Group with cloth seats nets a passenger seat, the bright pedals and premium mats, and Harman/Kardon audio.



For $4995, Ma Mopar will sell you a sunroof, and if you’d like painted-on satin black graphics—including the hood, roof, and decklid—$3495 gets you there. The satin-black treatment is available on all of the Demon’s 15 colors, which are as follows: B5 Blue (late availability), Billet Silver, Destroyer Grey, F8 Green (late availability), Go Mango, Granite Crystal, Indigo Blue (late availability), Maximum Steel, Octane Red, Pitch Black, Plum Crazy (late availability), Redline, TorRed, White Knuckle, and Yellow Jacket.

Beyond that, all Demon buyers get a full one-day session at the Bob Bondurant School of High-Performance Driving in Chandler, Arizona. The additional driver training might put the worrywarts at Automotive News at ease. And don’t forget, drag-strip rats, you’ll need to budget for an NHRA-compliant cage and, without question, the all-important vintage satin Dodge Boys jacket. Dodge is building only 3300 Demons—3000 for us and 300 for our Canadian cousins—so we’d suggest those who’ve yet to act on their desire to join the Demonic horde get themselves to the nearest Dodge lair and slap down some coins. Idle hands and all that.

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