Visionary. Game changer. Expert negotiator. These are terms that have rarely, if ever, been used to describe Erlich Bachman of the HBO show Silicon Valley—except by Erlich himself, of course. But now the founder of Aviato—”the social media aggregation and management software for commercial airlines“—majority stakeholder of Pied Piper, and onetime partner of the failed venture capital firm Bachmanity is adding an additional revenue stream to his books: Turo.
The peer-to-peer car-sharing network allows vehicle owners to rent their car or truck out to private individuals, and it’s currently offering Bachman’s famed 2006 Ford Escape acquired in the early days of Aviato. Fresh from the body shop after a run-in with a robotic deer, the Aviato Escape features a fuel efficient gasoline-electric hybrid powertrain and all-wheel drive, as well as luxuries that include “leather seats that cradle your buttocks like the firm grasp of a loving mother” and a “six-CD Navigation GPS radio with four-inch display and ergonomic joystick-button selector that will make you feel like a god among men.”
For the low sum of $49 per day, individuals located in or visiting San Francisco can take advantage of this unique vehicle. That price also includes pickup from and dropoff to San Francisco International Airport (although probably not by Bachman himself), as well as unlimited mileage. Bachman made the shrewd business decision to ban smoking of all kinds within the Aviato Escape, lest a fine of $250 be charged to the renter.
One day, we may see Erlich Bachman in the same light as the late Peter Gregory—after all, this is Silicon Valley, a place where Harvard nerds and college dropouts alike can thrive. To quote Bachman, sometimes “we need to do what any animal in nature does when it’s cornered: act erratically and blindly lash out at everything around us.” It strikes us that there are few better places to do so than from the driver’s seat of the Aviato Escape.
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