First, September’s blood moon, a total lunar eclipse human eyes hadn’t seen since 1982, and now, this. The Jaguar F-type, easily the most beautiful car on sale, has cut a couple thousand off the price for 2017. Act fast—when will something this good happen again?
A base 2017 F-type coupe now starts at $62,395 ($3600 lower), with the convertible at $66,395 (down $2700). That’s for the 340-hp supercharged V-6, rear-wheel drive, and the sweet six-speed manual that debuted for 2016. Choose the eight-speed automatic if you must—which includes launch control—for $1300 more.
To get there, Jaguar deleted the panoramic moonroof it just made standard for 2016 coupes, exchanged two 14-way power seats for one partially powered six-way driver’s seat, and removed all of the F-type’s considerable option packages save for the $600 Climate Pack, which warms the seats and steering wheel. This really is a base car.
The 770-watt Meridian stereo, also added for 2016, was spared the axe. The switchable active exhaust, however, is sadly no longer an option for the base car.
Elsewhere, prices shoot up $1800 across the board. A new trim level, Premium, takes over where the 2016 base F-type left off. It’s now $67,795 for a coupe and $70,895 for the convertible. Step up to the 380-hp S, which brings adaptive suspension, limited-slip diff, upgraded brakes, larger wheels, and other goodies, for $80,095 (coupe) or $83,195 (droptop). Spec either S with all-wheel drive (plus a mandatory automatic) and you’ll spend $7500 more.
The rabid, firecracker-spitting F-type R still comes with all-wheel drive and its roarty, 550-hp V-8, exclusively with an automatic. The coupe is now $106,395, with the convertible at $109,245.
The challenge will be finding a Jaguar dealer with a new F-type under 65 grand. Or one with a stick-shift at all. Most dealers load up the options (as do our press cars).
Price cuts, however, are a recurring theme at Jaguar. The automaker isn’t making the money it should, although that could change once the F-pace crossover, the compact XE sedan, and yet more unannounced models arrive to take Jaguar from boutique (about 15,000 U.S. sales per year) to at least recognizable among major luxury brands. The 2016 XF is similarly cheaper, and now all Jaguars come with a five-year/60,000-mile warranty with five-year maintenance and roadside assistance. If Mercedes and BMW cut prices across their lineup, we’d be looking at a syzygy of the entire solar system. In other words, don’t bet on it, not even for the next blood moon’s arrival in 2033.
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