The 2017 Cadillac ATS sedan will enter U.S. showrooms this summer with one less engine option for consumers to choose from, as the former base 2.5-liter four-cylinder engine is going the way of the dodo. In its stead, the brand’s 272-hp 2.0-liter turbocharged four-cylinder engine will now serve as the the entry-level powertrain, as it currently does in the ATS coupe. A 300-plus-horsepower V-6 remains optional.
With a base price of $35,590, the 2017 Cadillac ATS sedan’s starting price rises by $1380 but also includes such features as Cadillac’s CUE infotainment with an 8.0-inch touchscreen, Apple CarPlay and Android Auto, a Bose surround-sound audio system, and a rearview camera. These features appear on the base Cadillac ATS coupe as well.
Despite the entry-level car’s higher price, Cadillac promises all other ATS trim levels—Luxury, Premium Luxury, and Premium Performance—will offer more feature content at less cost, with Automotive News reporting that 2017 models will be priced between $650 and $1100 lower than their equivalent 2016 counterparts.
It’s no secret that ATS sales have failed to catch on fire, and Cadillac has high hopes that the additional value baked into the 2017 ATS will spur more customers to the brand’s BMW 3- and 4-series fighter. Still, with year-over-year sales of the ATS down by more than 23 percent through May, clearly something needs to be done to spur interest in Cadillac’s entry-level sports sedan and coupe. Cadillac recently pulled the plug on its ELR plug-in hybrid after a hefty price cut and trim adjustments failed to result in customers driving out of its showrooms in the low-slung gasoline-electric coupe. Let’s hope a similar fate doesn’t befall the ATS.
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