In the 1960s, Sports Cars Illustrated turned into Car and Driver—complete with its own advertising campaign!—reflecting a broader focus that in some ways mirrored the decade-long shift in American culture away from the uptightness of the ’50s. Our pages weren’t just filled with now-iconic vehicle reviews, you-are-there features, and pointed opinion pieces, however. Then, as now, we had to pay the bills, and the advertisers made sure to get their money’s worth by placing memorable ads in SCI and C/D. Some of those we’re featuring here were instant classics and some, well, weren’t, but all are definitely worth revisiting. (Click or tap on an ad to enlarge.)
Lucas Oil – March 1960
Volkswagen – June 1960
Riverside Records [check out those song titles!] – October 1960
Loaferall – December 1960
Sports Cars Illustrated – February 1961
Citroën – February 1961
Chrysler – December 1961
British Motor Corporation – May 1962
READ MORE: Our Original 1963 Austin-Healey 3000 Mark II Test
Studebaker – January 1963
Oldsmobile – March 1963
Saab – February 1964
Chevrolet – February 1964
READ MORE: Our Original 1965 Chevrolet Corvette Sing Ray Test
Ford – March 1964
Ford – July 1965
READ MORE: Our Original 1965 Ford Mustang Shelby GT350 Test
Fiat – July 1965
Chrysler – November 1965
Buco Helmet-Hat – November 1965
Shelby-American – December 1965
READ MORE: Carroll Shelby, A Retrospective
Ford – March 1966
Hertz – July 1966
READ MORE: Our Original 1966 Ford Mustang Shelby GT350-H Test
Plymouth – July 1966
Alfa Romeo – October 1966
READ MORE: 2017 Alfa Romeo Giulia: Iconic Nameplate Reborn and Headed to U.S.
Chevrolet– November 1966
READ MORE: 1968 Comparo: Mustang, Camaro, Firebird, Javelin, Cougar, ‘Cuda
Chevrolet– December 1966
READ MORE: Our Original 1967 Chevrolet Corvette 427 Test
Chevrolet– February 1967
READ MORE: Our Original 1967 Chevrolet Camaro SS 350 Test
General Motors– March 1967
Rover Motor Company – March 1967
Toyota – July 1967
Shelby Cobra – September 1967
READ MORE: Archived Comparo: Cobra 289 vs. Boss 302, Chevelle SS 454, Duster 340
Volkswagen – December 1967
Porsche – January 1968
READ MORE: Archived Comparo: 1969 Porsche 911 Targa vs. 912, 911 E, and 911 S
Chevrolet – March 1968
READ MORE: Our Original 1968 Chevrolet Corvette 427 Coupe Test
BMW – March 1968
READ MORE: “Turn Your Hymnals to 2002″: Our Original 1968 BMW 2002 Test
Chevrolet – May 1968
READ MORE: Our Original 1968 Tunnel Port Mustang vs. Camaro Z/28 Comparo
Pontiac Motor Co. – December 1968
READ MORE: Our Original 1968 Pontiac GTO 428 / Royal Bobcat Test
Oldsmobile – February 1969
READ MORE: Our Original 1968 Oldsmobile Toronado Test
Porsche – February 1969
READ MORE: Our Original 1967 Porsche 911 S Test
American Motors/Hurst – March 1969
Meyers & Co. – August 1969
Chevrolet – August 1969
Pontiac GTO – October 1969
Bosch Corporation – October 1969
Plymouth Motors – December 1969
READ MORE: Advertising the 1950s: These 60-Year-Old Ads Are Undeniably Cool
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